{"id":50369,"date":"2024-09-19T14:13:00","date_gmt":"2024-09-19T11:13:00","guid":{"rendered":"https:\/\/www.diving-nemo.ru\/news\/digital-branding-project-based-learning-zm30e\/"},"modified":"2024-09-19T14:32:29","modified_gmt":"2024-09-19T11:32:29","slug":"digital-branding-project-based-learning-zm30e","status":"publish","type":"post","link":"https:\/\/www.diving-nemo.ru\/news\/digital-branding-project-based-learning-zm30e\/","title":{"rendered":"Digital Branding. Project Based Learning"},"content":{"rendered":"<div id='body_231968_hit_SUCCESS'><\/div> <p><span style=\"color: rgb(0, 0, 0);\">24 \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u044f \u0441\u0442\u0430\u0440\u0442\u0443\u0435\u0442 \u043e\u0441\u0435\u043d\u043d\u0438\u0439 \u043f\u043e\u0442\u043e\u043a \u041a\u0443\u0440\u0441\u0430 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u0432, \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 - Digital Branding 2024.<\/span><\/p><p>\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430 \u041a\u0443\u0440\u0441\u0430 \u043f\u043e\u0441\u0442\u0440\u043e\u0435\u043d\u0430 \u043d\u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0438 \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u0435\u0439\u0441\u043e\u0432 \u0432\u0435\u0434\u0443\u0449\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434&nbsp;\u043a \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u0432\u044b\u0431\u043e\u0440\u0443 \u043a\u0430\u043d\u0430\u043b\u043e\u0432 \u0438 \u043e\u0446\u0435\u043d\u043a\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0439.<\/p><p><img decoding=\"async\" src=\"\/\/st.business-key.com\/i\/files\/35747\/2024\/09\/1726744381.jpg\" alt=\"\u0444\u043e\u0442\u043e: Digital Branding. Project Based Learning\" title=\"Digital Branding. Project Based Learning\" srcset=\"\/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/480x1726744381.jpg 480w, \/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/800x1726744381.jpg 800w, \/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/1024x1726744381.jpg 1024w\" style=\"object-fit: cover;\"><\/p><p>\u041f\u0440\u0435\u043f\u043e\u0434\u0430\u0432\u0430\u0442\u0435\u043b\u0438 \u041a\u0443\u0440\u0441\u0430 \u2013 \u0432\u0435\u0434\u0443\u0449\u0438\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044b \u0440\u044b\u043d\u043a\u0430, \u043b\u0438\u0434\u0435\u0440\u044b \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a:<\/p><p><strong>Digital Strategy &amp; MediaPlanning<\/strong><\/p><p>MarTech&nbsp;\u0422\u0440\u0435\u043d\u0434\u044b&nbsp;2024.&nbsp;\u0415\u043b\u0435\u043d\u0430 \u041a\u043e\u0440\u0448\u0430\u043a \u2013 Okkam<\/p><p>\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0418\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u0432 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435.&nbsp;\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440 \u041d\u043e\u0432\u0438\u043a\u043e\u0432 - LetAI<\/p><p>Digital \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0438 \u042d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0431\u0440\u0435\u043d\u0434\u0430.&nbsp;\u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u0421\u043e\u0440\u043e\u043a\u0438\u043d\u0430- Image Biopsy Lab, \u0412\u0435\u043d\u0430<\/p><p>Digital Media Planning. \u0418\u0440\u0438\u043d\u0430 \u0428\u0430\u0432\u0435\u043b\u043a\u0438\u043d\u0430 \u2013 Media Direction Group<\/p><p>\u0417\u0434\u043e\u0440\u043e\u0432\u044c\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u0432&nbsp;digital.&nbsp;\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430 \u0413\u043e\u043b\u043e\u0434\u043d\u0438\u043a\u043e\u0432\u0430 - Proximity Media<\/p><p>DigitalVideo.&nbsp;\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0430 \u0413\u043e\u043b\u043e\u0434\u043d\u0438\u043a\u043e\u0432\u0430 - Proximity Media<\/p><p>Mobile Marketing.&nbsp;\u0410\u043d\u0437\u043e\u0440 \u041a\u0443\u0432\u0430\u0435\u0432 - BYYD<\/p><p>\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 Programmatic. \u0420\u043e\u043c\u0430\u043d \u041a\u043e\u0431\u043e\u0437\u0435\u0432 \u2013 OMD<\/p><p>\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0431\u0440\u0438\u0444 \u0438 \u0418\u043d\u0441\u0430\u0439\u0442\u044b. \u0418\u0433\u043e\u0440\u044c \u041f\u043e\u043c\u0435\u0440\u0430\u043d\u0446\u0435\u0432 - DeepUp<\/p><p><br><\/p><p><img decoding=\"async\" src=\"\/\/st.business-key.com\/i\/files\/35747\/2024\/09\/1726744391.jpg\" alt=\"\u0444\u043e\u0442\u043e: Digital Branding. Project Based Learning\" title=\"Digital Branding. Project Based Learning\" srcset=\"\/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/480x1726744391.jpg 480w, \/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/800x1726744391.jpg 800w, \/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/1024x1726744391.jpg 1024w\" style=\"object-fit: cover;\"><\/p><p><strong>Data-First Marketing<\/strong><\/p><p>Performance &amp; CPA Marketing.&nbsp;\u041c\u0430\u0440\u043a \u042f\u043a\u0443\u0431\u043e\u0432 \u2013 Tripster<\/p><p>SEO&nbsp;\u0438&nbsp;SEM.&nbsp;\u042e\u043b\u0438\u044f \u0413\u0430\u0431\u0435\u0434\u0430 \u2013 SEO Consulting<\/p><p>Paid Search.&nbsp;\u041c\u0430\u0440\u043a \u042f\u043a\u0443\u0431\u043e\u0432 \u2013 Tripster<\/p><p>Digital&nbsp;\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0434\u043b\u044f \u0411\u0440\u0435\u043d\u0434\u043e\u0432. \u041c\u0430\u0440\u043a \u042f\u043a\u0443\u0431\u043e\u0432 \u2013 Tripster<\/p><p>Big Data Marketing. \u0414\u043c\u0438\u0442\u0440\u0438\u0439 \u0415\u0433\u043e\u0440\u043e\u0432 \u2013 Weborama<\/p><p>Digital CRM.&nbsp;\u0421\u0442\u0430\u043d\u0438\u0441\u043b\u0430\u0432 \u0420\u043e\u0437\u0435\u043d \u2013 DAU Relationship Marketing<\/p><p>UX\/UI \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430.&nbsp;\u0410\u0440\u0442\u0435\u043c \u0411\u043e\u043b\u043e\u0442\u0438\u043d - Group4Media<\/p><p><br><\/p><p><img decoding=\"async\" src=\"\/\/st.business-key.com\/i\/files\/35747\/2024\/09\/1726744398.jpg\" alt=\"\u0444\u043e\u0442\u043e: Digital Branding. Project Based Learning\" title=\"Digital Branding. Project Based Learning\" srcset=\"\/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/480x1726744398.jpg 480w, \/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/800x1726744398.jpg 800w, \/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/1024x1726744398.jpg 1024w\" style=\"object-fit: cover;\"><\/p><p><strong>Brand&nbsp;&amp;&nbsp;eComm<\/strong><\/p><p>eComm \u043a\u0430\u043a \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u0411\u0440\u0435\u043d\u0434\u0430. \u0410\u0440\u0442\u0435\u043c \u0411\u043e\u043b\u043e\u0442\u0438\u043d - Group4M<\/p><p>\u041c\u0430\u0440\u043a\u0435\u0442\u043f\u043b\u0435\u0439\u0441\u044b &amp;&nbsp;eRetailMedia.&nbsp;\u0410\u0440\u0442\u0435\u043c \u0411\u043e\u043b\u043e\u0442\u0438\u043d - Group4M<\/p><p>\u0421\u043f\u0435\u0446\u043f\u0440\u043e\u0435\u043a\u0442\u044b\u0432&nbsp;eRetail.&nbsp;\u041f\u043e\u043b\u0438\u043d\u0430 \u041f\u0438\u043b\u044f\u0435\u0432\u0430 \u2013 Group4M<\/p><p><strong>SMM 2024<\/strong><\/p><p>SMM Strategy. \u0410\u043d\u043d\u0430 \u041d\u0438\u043a\u0438\u0442\u0438\u043d\u0430 - Affect<\/p><p>Content Strategy &amp; Content Management.&nbsp;\u0410\u043d\u043d\u0430 \u041d\u0438\u043a\u0438\u0442\u0438\u043d\u0430 - Affect<\/p><p>PaidSocial.&nbsp;\u0414\u0438\u043b\u043e\u0440\u043e\u043c \u0425\u0430\u0440\u043b\u0430\u043c\u043e\u0432\u0430 - \u0420\u043e\u0434\u043d\u0430\u044f \u0420\u0435\u0447\u044c<\/p><p>Influencer Marketing.&nbsp;\u0422\u0438\u043c \u0416\u0434\u0430\u043d\u043e\u0432 - Media Direction Group<\/p><p><br><\/p><p><img decoding=\"async\" src=\"\/\/st.business-key.com\/i\/files\/35747\/2024\/09\/1726744406.jpg\" alt=\"\u0444\u043e\u0442\u043e: Digital Branding. Project Based Learning\" title=\"Digital Branding. Project Based Learning\" srcset=\"\/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/480x1726744406.jpg 480w, \/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/800x1726744406.jpg 800w, \/\/st.business-key.com\/i\/files\/35747\/2024\/09\/thumbs\/1024x1726744406.jpg 1024w\" style=\"object-fit: cover;\"><\/p><p>\u0418\u0418 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430:&nbsp;\u041d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u043a\u0443\u0440\u0441\u0430 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0418\u0418-\u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0437\u0430\u0434\u0430\u0447 \u2013 \u043e\u0442 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u0438 \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439, \u0434\u043e seo-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438, \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432.<\/p><p>\u0421\u0440\u0435\u0434\u0438 \u0432\u044b\u043f\u0443\u0441\u043a\u043d\u0438\u043a\u043e\u0432 \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u0432\u0435\u0434\u0443\u0449\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u2013 Anta, Danone, BMW, MasterCard, Avito, \u0421\u0431\u0435\u0440\u043c\u0430\u0440\u043a\u0435\u0442, Sony Pictures, Bittner Farma, Clarins, Renault, Johnson&amp;Johnson, Energizer, \u0421\u0422\u0421-\u041c\u0435\u0434\u0438\u0430, \u041c\u0418\u0410 \u0420\u0418\u0410, \u0423\u0440\u0430\u043b\u0441\u0438\u0431, Rambler&amp;Co, Avon, Danone, British America Tobacco, \u0421\u0431\u0435\u0440\u0431\u0430\u043d\u043a, \u041c\u0422\u0421, Mondel\u0113z, Philips, \u0420\u0430\u0439\u0444\u0444\u0430\u0439\u0437\u0435\u043d \u0411\u0430\u043d\u043a, GlaxoSmithKline, Coca-Cola, Pfizer, \u0420\u043e\u0441\u0442\u0435\u043b\u0435\u043a\u043e\u043c, \u0410\u043b\u044c\u0444\u0430-\u0421\u0442\u0440\u0430\u0445\u043e\u0432\u0430\u043d\u0438\u0435, \u0414\u043e\u043c\u043e\u0434\u0435\u0434\u043e\u0432\u043e, Pernod Ricard, L'Oreal Russia \u0432\u043b\u0430\u0434\u0435\u043b\u044c\u0446\u044b \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u044b \u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u043c\u0430\u0441\u0441\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0438 \u0432\u0435\u0434\u0443\u0449\u0438\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432.<\/p><p><strong>\u0413\u0434\u0435:<\/strong>&nbsp;\u041e\u043d\u043b\u0430\u0439\u043d \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 MTS-Link<\/p><p><strong>\u041a\u043e\u0433\u0434\u0430:&nbsp;<\/strong>24 \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u044f \u2013 07 \u0434\u0435\u043a\u0430\u0431\u0440\u044f 2024<\/p><p><strong>\u0417\u0430\u043d\u044f\u0442\u0438\u044f \u043f\u043e&nbsp;<\/strong>\u043f\u043e\u043d\u0435\u0434\u0435\u043b\u044c\u043d\u0438\u043a\u0430\u043c \u0438 \u0441\u0440\u0435\u0434\u0430\u043c \u0441 19.00 \u0434\u043e 22.00, \u043f\u043e \u0441\u0443\u0431\u0431\u043e\u0442\u0430\u043c \u0441 11.00-16.00<\/p><p><strong>\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0430\u044f \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043d\u0430&nbsp;<\/strong><a href=\"https:\/\/clck.ru\/EsGhY\" target=\"_blank\">\u043d\u0430 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c \u0441\u0430\u0439\u0442\u0435 \u043a\u0443\u0440\u0441\u0430<\/a><\/p><p><strong>\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043f\u0430\u0440\u0442\u043d\u0435\u0440<\/strong>&nbsp;\u043a\u0443\u0440\u0441\u0430 \u041e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0435 \u043e\u043d\u043b\u0430\u0439\u043d PR-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e Pronline<\/p>\n","protected":false},"excerpt":{"rendered":"<p>24 \u0441\u0435\u043d\u0442\u044f\u0431\u0440\u044f \u0441\u0442\u0430\u0440\u0442\u0443\u0435\u0442 \u043e\u0441\u0435\u043d\u043d\u0438\u0439 \u043f\u043e\u0442\u043e\u043a \u041a\u0443\u0440\u0441\u0430 \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u0432, \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0440\u044b\u043d\u043a\u0430 &#8212; Digital Branding 2024.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[22956],"class_list":["post-50369","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-digital-branding-2024"],"_links":{"self":[{"href":"https:\/\/www.diving-nemo.ru\/news\/wp-json\/wp\/v2\/posts\/50369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.diving-nemo.ru\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.diving-nemo.ru\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.diving-nemo.ru\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diving-nemo.ru\/news\/wp-json\/wp\/v2\/comments?post=50369"}],"version-history":[{"count":1,"href":"https:\/\/www.diving-nemo.ru\/news\/wp-json\/wp\/v2\/posts\/50369\/revisions"}],"predecessor-version":[{"id":50370,"href":"https:\/\/www.diving-nemo.ru\/news\/wp-json\/wp\/v2\/posts\/50369\/revisions\/50370"}],"wp:attachment":[{"href":"https:\/\/www.diving-nemo.ru\/news\/wp-json\/wp\/v2\/media?parent=50369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diving-nemo.ru\/news\/wp-json\/wp\/v2\/categories?post=50369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.diving-nemo.ru\/news\/wp-json\/wp\/v2\/tags?post=50369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}